Digital signage is becoming increasingly widespread. It appears everywhere from health care facilities to grocery stories, imparting information and delivering advertising content. Small businesses would do well to consider the benefits of digital signage, since it has become more affordable and easier than ever to maintain. The benefits of digital signage for small businesses are many, and it’s a technology which can grow right along with new businesses.

Return on Investment

Many small businesses have become interested in digital signage because of its potential for significant return on investment (ROI). A well-designed and implemented digital signage solution can increase customer acquisition. In health care settings, digital signage can deliver educational content to patients and guests, thereby establishing the health care provider’s expertise as well as informing people about available services. In retail settings, digital signage can be used for everything from informing customers about sales and promotional events to advertising products.

Perceived Wait Times

Studies have shown that digital signage reduces perceived wait times for customers, whether they’re sitting in a waiting room to see a doctor or dentist or standing in line at a fast food restaurant. Digital signage is attention-getting, and it helps wait time pass for customers while giving them information about products and services or helpful information for their health or lifestyles. When customers receive useful and entertaining content while they’re waiting for service or for an appointment, they’ll find their experience at a facility more satisfactory, inclining them to return.

Modern Appearance

Digital signage gives small businesses a more modern and professional look. Start-ups could derive immediate benefit from the slick, high-tech appeal of digital signage. It would also benefit businesses that have been around awhile and could use a fresh look. The appearance of a business, whether a retail store or a dentist’s office, makes a huge impression on patrons, especially people who are visiting the facility for the first time. First impressions are vital, and digital signage can help businesses increase the likelihood that those first impressions will be positive.

For small businesses that need a digital signage solution, there are more options than ever. A new business can start simply, with an affordable solution that’s easy to maintain. Small businesses can choose from a huge variety of hardware and software for digital signage, and options also exist for content creation and management. Well-implemented digital signage can aid small businesses with growth and branding, and it can evolve and develop right along with the companies it serves.