Looking at all the great brands that exist in the world, the color selected for the brand and the designs chosen for the logos are not by chance. Extreme consideration is given to both color and design. It has been said, for example, that blue signifies trust, red has been identified with excitement and orange reflects optimism.

We also know that the precision of obtaining a correct color is critically important to most brands – reflecting the exact Coca-Cola red is not negotiable to Coke in reflecting their brands color. Color matching is, however, an area fraught with pitfalls for the unwary. So often brands are created for print on the page and for electronic media where matching with paint or with materials which have limited color palette is very hard to achieve. Understanding processes help, however. Paint being a solid generally looks the same whatever the substrate and only varies according to reflectance and lighting conditions. Click here to get additional facts on this topic

In researching the topic, of color, design and branding in general, we found a very interesting resource. To read more click here

– Selwyn Josset 2019