According to the 2019 Global Digital Report by We Are Social and Hootsuite, 3.5 billion people – or 45% of the world’s population – are now social media users. This percentage increases to anywhere from 50%-70% of the population in more developed nations. In North America, 70% of the population is social.

As social media is on the uptick, global digital signage growth is on an even more dramatic upward trajectory. The global digital signage market size is predicted to reach 31.71 billion USD by 2025 according to 2019 study by Grand View Research, Inc.

Besides steep growth, what do social media and digital signage have in common?

Both platforms share the following traits:

• Designed to engage
• Environments for communication
• Deliver information
• Showcase brand
• Encourage participation
• Provide dynamic, real-time information

This cross-section means that, together, digital signage and social media can be leveraged to drive value through improving the experience of all who interact with your business. When social media is utilized to complement digital signage, your brand content appears dynamic and current while offering a unique, authentic communication channel.

How should your business implement social media into a digital signage solution?

Here are some tips:

1. Consider which social media outlet best fits your industry and customer base
2. Place a call to action on your digital signage
3. Dedicate someone to interacting, updating and monitoring content to ensure the right messages are displayed

Integration of the two platforms acts to engage visitors, both online and on-site, while leaving the impression of an involved brand. With a future in which digital signage absorbs a greater market-share and social media use continues to grow globally, integration of the two platforms will also rise. Together, social media content and digital signage can do more to drive participation than either individually.

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