ROI of Digital Signage
One of the tremendous benefits stemming from this golden age of digital marketing in which we live is that, theoretically,...
ADA Guidelines Should be Reviewed and Followed to Avoid Lawsuit Headaches
The recent article titled "Local handicapped activist accused of lawsuit abuse" by Brett Shipp on wfaa.com puts the spotlight on...
Landmarks: Wayfinding “Sign Posts” are Helpful for Both Indoors and Outdoors
If you’ve ever seen the 1963 film “Lawrence of Arabia,” you probably have a pretty good idea – even if...
Installation of Dimensional Letters at Western Kentucky University
A nice little note in the news regarding the opening of Ransdell Hall at Western Kentucky University and the installation...
Environmental Graphics Play Just as Big a Role in a Successful Wayfinding Plan as Signage
The true measure of success of any wayfinding plan is efficiency and ease of understanding by the user…especially the first...
New ADA in the Design World: Sometimes, Less is More for ADA Signage
It’s not breaking news any longer to say “the Department of Justice finally updated and published new ADA guidelines.” What...
Wayfinding Challenges for the “Built” Architectural Environments
Just like the natural environment, the built environment often presents wayfinding challenges that can tax even the most sophisticated mind....
LEED-Certified Project Review: Spotlight on Architectural Signage Solutions for LEED Projects
Everyone knows by know that April is the Green month and most folks might know that the last Fridaywas Earth...
Green Product Claims: It’s Not Nice to Fool Mother Nature…or Your Clients
We all hate being mislead/misinformed about things we buy. We all have our favorite brand-name products and we trust (for...
Sign Judgment: Class Action Lawsuit! Environmental Graphic Designers & Sign Companies vs. Lawnmowers of America
Ladies and gentlemen, a crime has been committed and the public is crying out for justice. O.k., so maybe it’s...