Director
Global Branding Services
Silas Bass
Silas is a confluence of knowledge and capability. Beginning his signage career with ASI in 1997, Silas now leads ASI’s Global Branding Services team with a focus on exploring new areas of team development to deliver superior client value. Over two decades of creative and strategic leadership have solidified Silas as an industry influencer. His expertise includes business operations analysis, financial performance management, and development of enhanced program methodologies.
Mike Gessel
Client Relationship Manager
Global Branding Services
Mike joined the GBS team in 2017 after 14 years with ASI as the President of a local affiliate group, serving clients in the Midwest from offices in St. Louis and Kansas City. Mike’s leadership philosophy is based on leveraging ASI’s proven team approach to assure successful completion of client programs and brand initiatives. Recognizing the desire for effective identity communication and fiscal responsibility in signage decisions, Mike believes in developing long-term, partner-like client relationships.
David Laubacher
Client Relationship Manager
Global Branding Services
David brings considerable experience and enthusiasm gained over his three decades in the industry, specializing in national corporate clients. David has a passion for cultivating and maintaining high-quality, long-term client relationships through an exceptional signage program experience – from quotation to final installation. David and his dedicated team are well-versed in complex installations, consistently going the extra mile to ensure all signage programs exceed expectations and drive client value.
Jay Powell
Client Relationship Manager
Global Branding Services
Jay has been centerfold in the implementation of major architectural and commercial signage programs, specializing in digital and interior signage solutions. After joining the Global Branding Services team, Jay quickly established a track record of success in bringing branding goals to fruition for prominent clients across a wide range of industries. His experience with large, multi-location programs distinguishes Jay in his ability to consult clients with facilities across the nation and around the globe.
Beth Muñoz
Director of Project Management
Global Branding Services
Beth has been with ASI’s Global Branding Services since 2014 and has managed numerous large-scale, international corporate conversion programs. With a degree in Business Management, Beth conducts every facet of a signage program with detailed exactness. Known for her energetic, thorough approach, Beth cultivates long-lasting client relationships by bringing an unwavering positive attitude and precision to her signage programs.
Cindy Clark
Program Manager
Global Branding Services
Over the years, Cindy has developed a comprehensive range of skills that makes her an efficient project manager, including the ability to plan, organize, solve issues that may arise, and manage projects from inception to completion. She’s experienced in managing refresh jobs, large and small sign projects, and national rebrands. Cindy has a knack for turning ideas into reality and delivering projects on-time and on-budget ensuring customer satisfaction
Greg Gammill
Program Manager
Global Branding Services
Greg has led signage programs for a diverse range of clients, from small businesses to Fortune 500 companies. A strategic thinker with a degree in Graphic Design and over 25 years of experience in the signage industry, Greg thrives working alongside brand management teams and engineers to build dynamic signage solutions from the ground up. With an eye for detail and know-how of over two decades executing complex signage programs, Greg consistently delivers.
Anthony Brown
Program Manager
Global Branding Services
Anthony Brown is a project manager who brings energy, enthusiasm and dedication to the role. Mr. Brown has a decade of experience in creating positive direction and driving projects towards their ultimate goals. Along with his comprehensive product knowledge, Anthony has a keen ability to resolve critical issues and deliver successful programs.
Jack Edwards
Program Manager
Global Branding Services