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My travels to visit ASI Affiliates in their offices throughout the U.S. continues as I learn about their business including...
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Curved Arrow Conundrum
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Liz Kelly
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Directional Obstacles Those of us involved in the science of wayfinding are often faced with unusual challenges about how...
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The Art of Sign Making
Posted by
Liz Kelly
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As an elementary school student in the late 1950s and early 1960s growing up on Long Island’s north shore just...
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Signage Evokes Emotions!
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Liz Kelly
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In October I attended the National Signage Research and Education Conference organized by the Signage Foundation in cooperation with the...
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Wayfloundering
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Liz Kelly
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I recently attended a meeting at an enormous convention resort hotel near the Dallas/Ft. Worth Airport. Such facilities have become...
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Hitting the Ground Running Recently I concluded my first two months with ASI Signage and what a experience it has...
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It Is All About Timing
Posted by
Liz Kelly
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I am sure you have heard the old adage “Timing is everything in life.” Having just completed my second month...
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The title of course is somewhat of an homage to the great Clint Eastwood and a spin on one of...
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Being that I live in Dallas, I was requested by our Operations Manager in New York to visit the Dallas...
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I came on board as Marketing Manager at ASI on August 1st. Prior to joining ASI I have focused on...